In a major move to enhance the efficiency, safety, and reliability of its operations, APM Terminals Bahrain has rolled out a series of innovative gate initiatives in 2024. These strategic upgrades are poised to position Khalifa Bin Salman Port (KBSP) at the forefront of port productivity and operational excellence, setting a new standard for the maritime industry in Bahrain.

In an exclusive statement to Robban Assafina, Aryavansh Shukla, Chief Commercial Officer at APM Terminals Bahrain, discusses the latest series of gate initiatives, which are designed to improve the safety, quality, efficiency and reliability of APM Terminals’ gate operations.

One of the cornerstone advancements is the introduction of the Truck Appointment System (TAS), which officially launched on April 18, 2024. This new process requires customers to secure truck appointments through an online platform before arriving at the port. According to Shukla, “We are pleased to report that 100% of container-related gate transactions at KBSP are now processed through TAS, significantly improving the efficiency of our operations.”

In addition to TAS, APM Terminals Bahrain has implemented a sophisticated gate automation system. This system utilizes advanced Optical Character Recognition (OCR) technology to manage unmanned entry and exit gates at the port. The automation is seamlessly integrated with TAS and other container appointment systems. Shukla emphasizes, “Gate Automation is functioning smoothly and sustainably. While the system is highly reliable, we provide manual support to resolve any technical issues promptly, ensuring uninterrupted operations.”

Another significant development is the Service Ordering and Payment (SOP) system, designed to replace the previous LIFT container booking platform. SOP is a comprehensive web portal that facilitates accurate and timely container bookings and settlement of port-related charges. Although currently in the beta-testing phase with a select group of customers, SOP is expected to go live in Q4 2024. Shukla highlights, “SOP represents a major enhancement for our importers, providing them with a more capable and user-friendly platform.”

Recognizing the importance of maintaining personalized support amidst increasing automation, APM Terminals Bahrain has also expanded its customer service capabilities. The company now offers 24/7 access to Customer Care Agents, ensuring that assistance is available at all times. “While we are advancing in automation, we understand the value of human interaction,” Shukla notes. “Our customers can now contact our support team around the clock, receiving the help they need whenever they need it.”

The introduction of these initiatives is expected to yield significant benefits for the logistics sector in Bahrain. Shukla anticipates that the improvements will enhance the overall efficiency of truck movements, reduce commercial truck traffic on public roads during peak hours, and alleviate the burden on public infrastructure. “Our goal is to deliver lasting value to the market, optimizing time and cost efficiency for our local logistics operations,” he concludes.

With these groundbreaking upgrades, APM Terminals Bahrain reaffirms its commitment to leading the maritime logistics industry and contributing to the advancement of Bahrain’s port operations.

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	Issue 93 of Robban Assafina (Sep / Oct. 2024)