Dubai, UAE. May 6, 2025 - XMAR, the pioneering digital bunker platform, has officially entered a strategic partnership with BluePass, the UAE's leading maritime digital initiative supported by the Ministry of Energy and Infrastructure (MOEI). This collaboration represents a major step forward in transforming how stakeholders connect, transact, and manage fuel procurement across the Gulf region and beyond.
This partnership positions XMAR as the exclusive technical engine behind the newly launched bunkering service from BluePass, which is a first-of-its-kind digital solution in the region. Under this agreement, XMAR will power a version of its advanced trading interface under the BluePass brand, ensuring a seamless and user-centric experience tailored to the UAE maritime ecosystem.
Through this integration, BluePass members gain real-time access to bunkering data, transparent pricing, seamless procurement processes, and a growing network of vetted bunker suppliers and traders. This initiative directly supports the UAE’s "We the UAE 2031" vision, emphasizing innovation, sustainability, and smarter logistics for national economic advancement.
“Partnering with BluePass places XMAR at the heart of the UAE’s digital transformation in maritime logistics”, said Hans-Christian Mordhorst, CEO at XMAR. “We are proud to deliver the technology backbone for a solution that will reshape bunker procurement across the GCC”.
Hans-Christian Mordhorst, CEO, XMAR
BluePass CEO Capt. Rami Al Breiki added, “This collaboration is a perfect example of how partnerships can drive innovation. With XMAR’s bunker platform integrated into BluePass, we’re delivering unmatched efficiency and access to premium services that have never been available before on any government digital platform”.
Capt. Rami Al Breiki, CEO, BluePass
NeoNautica, the operating partner behind BluePass, will drive onboarding and regulatory coordination, leveraging its governmental relationships and maritime expertise. The platform is expected to accelerate digital adoption in the UAE’s maritime sector, setting a new benchmark for collaborative innovation.
