The maritime industry is becoming increasingly interconnected on a global scale, and the importance of Asian markets continues to grow – driven by geopolitical shifts and rising demands for resilient supply chains.
Following press talks held during Singapore Maritime Week and SEA Japan, SMM 2026 in Hamburg is increasingly positioning itself as the central platform for cooperation between Europe and the Asia-Pacific region.
“The SMM brings together the strengths of both regions: Asia as a dynamic driver of growth and Europe as a leader in innovation and technology, supported by clear regulatory frameworks for the maritime transition,” says Claus Ulrich Selbach, Vice President Exhibitions Maritime & Energy, Hamburg Messe und Congress.
At the same time, the two regions complement each other in a unique way: Asia as a dynamic production and growth hub, and Europe as a centre for innovation and regulatory frameworks.
Europe and Asia move closer together
In the maritime industry, international cooperation is becoming a decisive success factor. Topics such as decarbonisation, digitalisation, energy efficiency, as well as resilient supply chains and maritime security are driving closer integration between Europe and Asia.
At the same time, maritime industries, energy systems and infrastructure are increasingly converging, creating new ecosystems and business opportunities. Global investment in maritime infrastructure remains high, with particularly strong growth in Asia.
This is creating increasing demand for technologies, expertise and partnerships – especially in the European market.
“The SMM provides exactly the environment required for this transformation: a global platform where decision-makers meet, partnerships are formed and concrete business opportunities are developed,” Selbach adds.
SMM as a gateway to the European market
For companies from the Asia-Pacific region, SMM offers direct access to the European market, leading shipping companies, technology providers and regulatory developments as well as key infrastructure projects and market requirements in Europe. Against the backdrop of increasingly complex regulatory requirements – particularly in the fields of decarbonisation and alternative propulsion technologies – the need for international exchange and highly specialised expertise continues to grow. SMM brings together this expertise across the entire maritime value chain.
Companies from other Asian markets – particularly Southeast Asia and China – are continuously expanding their presence at SMM and using the event as a strategic entry point into the European market. India is also significantly stepping up its engagement: for the first time, the Indian government is organising an official national pavilion, highlighting the country’s growing importance as a maritime nation at the world’s leading trade fair in Hamburg.
Korea is also expanding its participation: the national pavilion is growing by around 15 percent and underlines the country’s strong and consistent presence at SMM. In addition, companies from Indonesia, Malaysia and Vietnam are planning to participate for the first time. This trend is particularly evident in the case of Japan: Japanese companies have already secured around 13 percent more exhibition space compared to SMM 2024, while the national pavilion organised by JSMEA (Japan Ship Machinery and Equipment Association) has grown by 22 percent.
Hamburg as a global hub of the maritime industry
With SMM, Hamburg becomes a key global hub of the maritime economy. More than 2,200 exhibitors and around 50,000 participants from 120 countries bring together a unique concentration of international decision-makers. For companies from Asia, this provides ideal conditions to establish new business relationships, position technologies globally and expand their presence in the European market.
SMM is therefore becoming a key platform for further strengthening cooperation between Europe and Asia. As global supply chains, energy systems and maritime technologies continue to evolve, this collaboration will gain further importance. SMM 2026 provides the platform to actively shape this transformation – and to position companies strategically in an increasingly competitive international environment.
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