NorthStandard has entered a partnership with Signol to offer its members exclusive discounts on their crew led, behaviour change service. NorthStandard recognises the critical role of crew in ensuring safety on board and firmly believes that crew play an equally critical role in driving decarbonisation. Under the two-year agreement, Signol will cover onboarding costs and offer preferential rates on its monthly software as a service (SaaS) subscription.
Drawing on over six years of research into the barriers crew face when it comes to fuel saving on-board, Signol’s crew-centric approach to decarbonisation is designed to encourage seafarers to make fuel efficient and sustainable choices part of their daily duties.
With leading commercial and cruise ship owners among its clients, using existing data and existing processes, Signol has empowered crew to consistently achieve 3%-8% reductions in fuel consumption and emissions, for ship owners, charterers and managers alike.
“This is a highly innovative new benefit for members,” said Mark Smith, Loss Prevention Director – NNE and Decarbonisation, NorthStandard. “With Signol, a seafarer will see, for example, the positive impact they can have when they shut down an under-utilised auxiliary engine, or focus on keeping the ship within trim parameters. By reinforcing the positive impact of routine, day-to-day tasks that are within the control of crew, Signol helps enhance the fuel saving culture onboard and ultimately drive decarbonisation.”
Smith said the Signol service also motivates crew by recognising effective actions. “When goals are met, successes can be rewarded, for example by funding privileges such as upgraded gym equipment or by making donations to nominated crew charities.”
Harriet Hunnisett Johnson, Head of Maritime, Signol said: "We are delighted to be partnering with NorthStandard, brought together by our shared belief that seafarers are central to shipping's green transition. As the industry invests heavily in new fuels, technologies and digitalisation, there is a huge opportunity that cannot be missed: the professional seafarers making fuel-related decisions every single day."
"At Signol, we transform fuel efficiency from a compliance topic into a source of professional pride, empowering crews with fair goals, timely feedback and positive recognition so that sustainability becomes part of the culture onboard. We know seafarers gain real satisfaction when their impact is visible and quantifiable, and they feel like true partners in the transition. Our partnership with NorthStandard allows us to bring that experience to many more crews and shipping companies."
Smith said that the new agreement demonstrated NorthStandard’s strong focus on easing its members’ sustainability burdens. The partnership with Signol could be seen as an environmental equivalent to products in its ‘Get Set!’ digital portfolio for vessel safety. Further NorthStandard products and services focusing on maritime decarbonisation would follow through 2026, he added.
